SCARED TO
Spend
A small-business anthem
1 · 2 · 3 · 4
▲
Invested in
growth this year
growth this year
$0
Same as last year. And the one before.
POV: you’ll stay broke before you spend a dollar
Where I want this to go
▲ 312%
🚀
Confirm investment
$500/mo
in ads to grow the business
Confirm & Spend
👈
…BUT DOES IT EVEN WORK?
😞
Confirm payment
$500
to grow the business
Pay
Cancel ✓
REGRET
last opened: never
Gotta spend to grow
but I’m
scared to spend
scared to spend
Available balance
$0
⚠ INSUFFICIENT FUNDS
Scared to spend
No growth
Run out of cash
Stay broke
The
loop
loop
The one thing
Invest in growth
🙊
My numbers
What $1 of marketing returns—
Cost to get a customer—
What a customer is worth—
Profit per customer—
🧮
UNTOUCHED
I spend
$1
→
I get back
?
🙈
RETURN: HIDDEN ON PURPOSE
THE BUSINESS
💰
🎲
❓
SPIN & HOPE 🎰
My pipeline
Total value: $0
New
0
Contacted
0
Quoted
0
Won
0
😭
Marketing spend · every day this month
↻ same as last month
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Waiting for a miracle…
0% · est. time remaining: ∞
2026 · NET PROFIT (YTD)
$0
Same story as 2025. And 2024. And…
Gotta spend to grow
but I’m
scared to spend
scared to spend
Available balance
-$340
⚠ OVERDRAWN — AGAIN
Scared to spend
No growth
Run out of cash
Stay broke
Still
spinning
spinning
Still the one thing
Invest in growth
🙊🙊
Scared to
spend
spend
still broke
Scared to
grow
grow
still broke
Round
and round
and round
