SCARED TO
Spend
A small-business anthem
1 · 2 · 3 · 4
▲
Invested in
growth this year
growth this year
$0
Same as last year. And the one before.
POV: you’ll stay broke before you spend a dollar
Where I want this to go
▲ 312%
🚀
“Iwanttogrowmybusinessthroughtheroof”
Confirm investment
$500/mo
in ads to grow the business
Confirm & Spend
👈
…BUT DOES IT EVEN WORK?
“Butputmymoneyinitwhere'stheproof”
😞
Confirm payment
$500
to grow the business
Pay
Cancel ✓
“Tooscaredtospendtooscaredtobet”
REGRET
last opened: never
“SoI'msittinonmywalletfullofregret”
Gotta spend to grow
but I’m
scared to spend
scared to spend
Available balance
$0
⚠ INSUFFICIENT FUNDS
“SoIrunoutofcashintheverysameend”
Scared to spend
No growth
Run out of cash
Stay broke
The
loop
loop
“Roundandroundit'saselfmadehole”
The one thing
Invest in growth
🙊
“Tooscaredoftheonethingthat'dsavemysoul”
My numbers
What $1 of marketing returns—
Cost to get a customer—
What a customer is worth—
Profit per customer—
🧮
UNTOUCHED
“Neverranthenumbersnevereventried”
I spend
$1
→
I get back
?
🙈
RETURN: HIDDEN ON PURPOSE
“Whatadollarbringsmebackkeptthatblind”
THE BUSINESS
💰
🎲
❓
SPIN & HOPE 🎰
“It'sabusinessbutItreatitlikeagame”
My pipeline
Total value: $0
New
0
Contacted
0
Quoted
0
Won
0
😭
“ThenIcryaboutmypipelinewho'stoblame”
Marketing spend · every day this month
↻ same as last month
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
“Dointhesamenothinexpectinachange”
Waiting for a miracle…
0% · est. time remaining: ∞
“Waitinonamiracleain'tthatstrange”
“Thefear'sinthedriver'sseatIletitsteer”
2026 · NET PROFIT (YTD)
$0
Same story as 2025. And 2024. And…
“That'swhyI'mbrokeagainthisyear”
Gotta spend to grow
but I’m
scared to spend
scared to spend
Available balance
-$340
⚠ OVERDRAWN — AGAIN
“SoIrunoutofcashintheverysameend”
Scared to spend
No growth
Run out of cash
Stay broke
Still
spinning
spinning
“Roundandroundit'saselfmadehole”
Still the one thing
Invest in growth
🙊🙊
“Tooscaredoftheonethingthat'dsavemysoul”
Scared to
spend
spend
still broke
Scared to
grow
grow
still broke
Round
and round
and round
“RoundandroundIgo”
